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The Florence boutique founded in 1860 and listed as heritage «Esercizi Storici» was completely restored respecting
its original characteristics and now occupies two floors
of the Archbishop’s Palace in Piazza San Giovanni
with four large windows.
Paris saw the birth of a second Panerai boutique
on rue du Faubourg Saint-Honoré over one hundred square metres to present its creations in a new universe.
In the coming months, Hong Kong, New York and Miami will get this new concept with its references to the world of the sea according to the links of the Florentine brand with the Italian Navy. Officine Panerai is its official supplier since the 1930-40’s, with the creation of its first watches, the famous
«Radiomir» and «Luminor» intended for the frogmen commandos.
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